CRM Specialist at Asset & Resource Management Holding Company (ARM HoldCo)

Asset & Resource Management Holding Company – Established in 1994 as an asset management firm, ARM offers wealth creation opportunities through a unique blend of traditional asset management and alternative investment services. We enable businesses to thrive, and help our clients to maximize their returns and realise their most important goals.

We are recruiting to fill the position below:

Job Title: CRM Specialist

Location: Ikoyi, Lagos
Department: Information Technology

Description

Administers multiple maintenance functions of the web-based CRM (Customer Relationship Management) system with a primary goal of ensuring data integrity
Responsible for the quality and consistency of data used to drive ARM sales and marketing efforts across various businesses
Objectively evaluates ROI of potential marketing effort based upon criteria set by marketing and customer experience teams
Reports to the Head of Marketing on a daily basis.
Plan and deliver CRM strategy with a view of retaining existing customers, improving customer experience, increasing repeat visitation and growing qualified databases, across all ARM businesses
Manage quality and consistency of data, train users, generate reports and input data to support organization initiatives
Work across all ARM businesses to maintain timely, accurate and uniform documentation of all records in the CRM system
Segment and manage customer data for various ARM offerings and set up appropriate funnels and campaigns within CRM software that deliver results for the business
Set up marketing automation and establish workflows for data capture, always ensuring data integrity.
Delivery of all CRM activities for the business to meet agreed KPIs – including direct mail, SMS marketing, mobile messaging, loyalty program in line with marketing calendars for the brand.
Leverage campaign results to run the planning and testing process to continuously drive increased customer interest, conversion, sales, LTV and profitability across segments and channels
Customize and pull marketing reports from CRM system on a weekly basis with analysis of trends, successes and learnings. Set up live dashboards for campaigns
Create campaign specific landing pages and webforms on website to support CRM campaigns and capture data.
Manage partner relationship with CRM vendor companies
Update and maintain stakeholder records within the CRM system
Lead regular communicate on the need to ensure clean data for use across all areas of the organization
Provide timely insights and analytical support to different internal business stakeholders (including sales, marketing and other departments) to support effective business decision-making
Assist with administrative duties related to research & business intelligence
Demonstrate a complete commitment to the goals and mission of ARM, and
represent the brand professionally at company and client sponsored events
Perform other related duties, special projects and assignments as required.

Qualifications

Bachelor’s Degree in an analytical field (Math, Economics, Engineering, Statistics, etc)
Minimum of 3 years of experience in a CRM and/or analytical role (ideal backgrounds include similar CRM administrator role in financial services sector
Excellent problem-solving and analytical skills
Ability to work with large datasets and summarize findings in a clear format
Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
Understanding of Google Analytics and HTML
Combine creative and pragmatic use of insight and data with attention to detail
Strong mathematical skills to analyze reports including conversion rates, business won and lost and return on investment formulas
Proven experience successfully managing multiple projects in a fast-paced environment
Proficiency in Microsoft 365 software products, including ability to quickly learn industry related software
Experience with statistical packages such as Power BI, SAS, R, SPSS, etc. is a plus
Experience troubleshooting both hardware and software issues
A keen eye for detail to be able to identify issues and to deliver solutions for any CRM issues that arise. Drive continuous improvement of all aspects the CRM system.
Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect.