Digital Marketer at Enterscale at Enterscale

Enterscale helps startups and scale-ups build insight-driven brands, craft compelling pitch decks, acquire early users with paid media, and connect with their audiences through rich content and deep user and product analytics

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Nigeria

Description

• Our Product Marketing Analyst (Paid Channels) will acquire new leads and customers through pay-per-click and cost-per-acquisition campaigns.
• He/she will be in charge of all external online acquisition marketing, managing the strategy, execution, and optimization across channels.

Responsibilities

• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Google Data Studio, and Mixpanel.
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Manage the day-to-day operational matters of ad planning, campaign management, and performance reporting.

Qualifications

• BA/BS or equivalent working experience.
• Previous work in a startup, marketing agency environment, retail, or FMCG
• In-depth knowledge of the various paid marketing channels, including paid search, retargeting, and social media ads (Meta, Twitter, TikTok, LinkedIn, Pinterest)
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

Application Closing Date
Not Specified.