Head, Marketing & Corporate Communication at the Workplace Centre Limited

The Workplace Centre Limited – We are a World Class Skills Development and HR / ICT Consulting Services organization that adds significant value to our clients and society.

We are recruiting to fill the position below:

Job Title: Head, Marketing & Corporate Communication

Location: Lagos
Employment Type: Permanent / Full-time
Department: Marketing Corporate Communication
Unit: Marketing & Corporate Communication
Job Grade: Manager Principal Manager Reference Indicator
Accountable to: ED, Shared Services
Accountable for: Marketing & Corporate Communications Executive

Duties and Responsibilities

Articulate, secure stakeholder’s buy-in and lead the implementation/execution of the company’s integrated marketing and communication strategy and/or projects.
Lead the development and conceptualisation of all the company’s brand management, marketing campaigns and interventions.
Manage the company’s Marketing and Corporate Communications budget and ensure value for money on all campaigns and initiatives.
Develop and implement communications initiatives and plans to ensure that all corporate messages are well received in a timely and engaging manner.
Develop and implement internal communication plans for all company-wide projects and initiatives.
Develop and implement the company’s external communication strategy across all platforms, ensuring alignment with advertising and brand positioning.
Champion all awareness creation initiatives for the products and services and ensure the company enjoys top of mind awareness amongst all its customer segments.
Oversee the public relation initiatives including press releases, advertising, marketing materials and publications etc.
Monitor the production of marketing campaign materials on behalf of the company: rid ensure Oversee the company’s social media campaign and correspondence ensuring consistency acr0ss all platforms,
Champion the digital marketing and communications agenda for the company.
Serve as editor for the Intranet and Internet writing, reviews and maintaining content on websites to drive optimal users’ engagement.
Support the sale of Client’s products across all distribution channels (Retail, Corporate and Alternative
Distribution) ensuring that the sales objectives for each event is achieved.
Ensure the company enjoys appropriate representation and share of voice in the media (traditional and new media) space.
Monitor, evaluate and report on the company’s marketing and corporate communications activities.
Champion all Corporate Social Responsibilities (CSR) initiatives on behalf of the corn any.
Drive Revenue: Leverage Group for partnership to build the Client’s brand towards achieving efficiencies, business growth and driving revenue.
Reputation Management (Social Media Campaign, Customer Engagement) consistence with the company’s brand identity.
Manage and oversee contractual relations and correspondence with vendors and Int grated Marketing
Communication Service Providers.

Job Requirements and Competency Specification
Academic Qualification & Work Experience:

First Degree in Business and/or Marketing.
A Public Relations, International Relations or Mass Communications Degree would also be an added advantage.
Minimum of 10 years in brand management, public relations, media and/or corporate communications.
Proven experience of successfully raising an organisation’s/initiative’s public profile.
Related work experience in a non-banking financial service/insurance company Will be an advantage.

Technical Skills and Competencies:

Brand development and management
Campaign and marketing skills
Impact Assessment; Ability to analyze the effectiveness of campaigns and programs copywriting and delivering presentations
Knowledge of relevant Media Regulations
Knowledge of Media Planning & Buying
Report Writing Skills
Negotiation and dialogue skills
Customer Relationship Management skills
Strong knowledge and understanding of current trends in digital media/social media.
Good IT skills with specific experience of using a range of social media platforms
Product Development & Management